Top Story

e4m_logo.png

Home >> Media - TV >> Article

WWIL signs DAS interconnect deal with MediaPro

16-August-2012
Font Size   16
Share
WWIL signs DAS interconnect deal with MediaPro

Wire and Wireless India Limited (WWIL), a cable television service provider in India, as part of its commitment for timely implementation of digitisation, has signed DAS interconnect arrangements with Mediapro Enterprises for about 70 channels.

WWIL operates successfully under the SITI Digital Cable Television brand name in three top metros of Delhi, Kolkata and Mumbai.

This Interconnect arrangement will allow WWIL to carry the encrypted TV channels signal on its digital delivery platform. With this arrangement WWIL can offer channels of ZEE, STAR, Turner, NDTV, FOX and NGC bouquets to its customer under DAS regime.

With about two and half months to go for first phase of digitisation of cable TV networks in metros, the company is in active negotiation with all other leading content aggregators / broadcaster for DAS interconnect arrangements. By inking all content arrangement the company will roll out channel packages which will be available for consumer and with this the power will shift in the hands of consumer to choose what they want to watch.

The company is aggressively seeding STB in its markets so that subscriber can continue watching cable TV even after the digitisation deadline.

The government is continuously monitoring the progress report on digitisation of cable TV. TRAI has recently directed all MSO and broadcasters to enter into the interconnect agreements latest by August 21, 2012.

Digitisation of cable will provide better viewing experience to the consumer in terms of the more number of TV channels with better quality picture and sound.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.