Wire and Wireless India Limited (WWIL), a cable television service provider in India, as part of its commitment for timely implementation of digitisation, has signed DAS interconnect arrangements with Mediapro Enterprises for about 70 channels.
WWIL operates successfully under the SITI Digital Cable Television brand name in three top metros of Delhi, Kolkata and Mumbai.
This Interconnect arrangement will allow WWIL to carry the encrypted TV channels signal on its digital delivery platform. With this arrangement WWIL can offer channels of ZEE, STAR, Turner, NDTV, FOX and NGC bouquets to its customer under DAS regime.
With about two and half months to go for first phase of digitisation of cable TV networks in metros, the company is in active negotiation with all other leading content aggregators / broadcaster for DAS interconnect arrangements. By inking all content arrangement the company will roll out channel packages which will be available for consumer and with this the power will shift in the hands of consumer to choose what they want to watch.
The company is aggressively seeding STB in its markets so that subscriber can continue watching cable TV even after the digitisation deadline.
The government is continuously monitoring the progress report on digitisation of cable TV. TRAI has recently directed all MSO and broadcasters to enter into the interconnect agreements latest by August 21, 2012.
Digitisation of cable will provide better viewing experience to the consumer in terms of the more number of TV channels with better quality picture and sound.