The weekly tune-ins in the second week for Bridgestone World Series Hockey (WSH) has grown from 6.3 million to 8.15 million, an increase of around 30 per cent. In fact, the growth is almost double than English Premier League (EPL) in the same period.
Within the first few days, the inaugural Bridgestone World Series Hockey has emerged as the second biggest sporting league in India after IPL. With increased consumer traction and high level of awareness, the league is poised to achieve exponential growth, said a press release.
“Increasing week-on-week tune-ins is a clear testimony of the strength of the product. WSH is a sports power brand that will deliver spectacular results for all the stakeholders – players, franchises, advertisers and above all, the under-served hockey fans,” said Yannick Colaco, COO, Nimbus Sport.
Our typical marketing budget is usually 10 per cent of the topline spend