The viewership ratings in the very first week of the inaugural Bridgestone World Series Hockey is on par with the world’s most followed sports league, EPL. In fact the ratings are 33 per cent higher than F1. The average rating for the 9 PM game is 25 per cent higher than EPL.
“We have been successful in creating a strong sporting property that is in India and for India. The very first week ratings have been encouraging and is a clear testimony that hockey is the only sport after cricket that can deliver pan national viewership,” said Yannick Colaco, COO, Nimbus Sport.
“The awareness and buzz around WSH is unprecedented across all touch points including social media. The response from the commercial eco-system has been overwhelming with brands such as Bridgestone, Vodafone, Seagram’s Imperial Blue, Coke, etc. on board,” added Colaco.
The viewership data also proves that hockey is the only sport after cricket that has pan national following and best services the need gap of a strong second sport in India. The ratings of WSH are a whopping 400 per cent more than I League, the domestic football league in India.