World Movies, the international movie channel from UTV Network, is launching a new line-up of contemporary and award winning movies from around the world as part of its year-long property, ‘50 Movies to See before You Die’ from August 22 at 11 pm with host Koel Purie. These movies are targeted at Sec A urban viewers in the 18-35 age group.
Dilshad Master, COO, UTV Entertainment Television, said, “UTV World Movies already brings to its viewers a range of contemporary, entertaining box-office hits from across the globe as well as award-winning movies, which have stormed film festivals everywhere. With ‘50 Movies to See before You Die’, we are taking the movie viewing experience on Indian television screens to an altogether new level. Not only will viewers get to watch 50 of the greatest movies of all time, they will also get to see iconic personalities from the film industry telling them what makes these movies great. This is a truly unprecedented treat for any lover of cinema, and UTV World Movies is proud to be making it possible. With this property, we are further strengthening our differentiator – that the world’s greatest movies are on UTV World Movies.”
“Our programming team has scoured the world to bring the best of movies to Indian television. We are present on social networking sites such as Orkut and Facebook and on the channel website more and more people are discussing movies and posting their views,” Master added.
Speaking at the launch, Koel Purie said, “I’m delighted to be associated with ‘50 Movies to See before You Die’ on UTV World Movies. Both as an actress and a movie fan, I find it exciting to experience these movies because they are masterpieces chosen by the masters.”