Top Story

e4m_logo.png

Home >> Media - TV >> Article

Woh Rehne Waali Mehlon gains momentum for Sahara One TV

12-July-2005
Font Size   16
Share
Woh Rehne Waali Mehlon gains momentum for Sahara One TV

Sahara One TV might have had complaints from TAM Media Research last week, but this week, there is some good news for the channel, based on TAM data. The 9.00 pm property ‘Woh Rehne Waali Mehlon’ has delivered well for the channel in the latest TAM week, giving the show some unprecedented TRPs.

What is noteworthy about these numbers is that Sahara One has sustained it for the week – moving from 1 plus TRPs in the week to a 2 plus. The beginning for the show hadn’t really attracted much media attention, as despite opening to 1 plus TVR in the CS 4+, Hindi speaking markets, the numbers then steadily stayed in the decimal range.

The last TAM week, however, has seen a rating upsurge in this Rajshri Productions offering. The show registered a 1.46 on Monday, moving to a 1.5, 2.3 and 2.09 in the subsequent days.

Purnendu Bose, COO, SaharaOne Television, said, “In this era of hardcore saas-bahu sagas, our ‘different’ content has been welcomed by viewers. A lot of the credit goes to Rajshri Productions, who bring traditional Indian values and culture to the show. We are happy that ‘Woh Rehne Waali Mehlon’, which depicts Indian family values and ethics, is setting a trend on television.”

Sooraj Barjatya, who conceived the show, said, “I’m feeling on top of the world. Sahara One has had so much faith in us, and together we have worked really hard to make something we believed in. This encourages us to make the show even better and further strengthen our association with Sahara One.”

Kavita Barjatya, head of the TV Division of Rajshri Films Pvt Ltd, added, “The hard work and positive energy we have put into ‘Woh Rehne Waali Mehlon’ has paid off. While we always keep the pace of the storyline top of mind, we are also careful about emotion and empathy for the characters.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.