Top Story

e4m_logo.png

Home >> Media - TV >> Article

With some help from ‘Bigg Boss 3’, Colors crosses the 300-GRP mark again

16-October-2009
Font Size   16
Share
With some help from ‘Bigg Boss 3’, Colors crosses the 300-GRP mark again

Not that the weekly overall channel GRPs make any difference to the media planners and buyers, and the advertisers, but for any channel to cross the 300-GRP mark has become tougher with every passing day. In week 37, Colors had managed to garner 325 GRPs, the opening numbers of ‘Khatron Ke Khiladi – Fear Factor 2’ helping the channel in that.

The numbers tapered the next week enough to make Colors the No. 2 channel in week 38, however, the channel was back in the No. 1 slot the following weeks. Last week, the No. 2 slot was taken by Zee TV, while STAR Plus was the No. 3 player. The big boys’ league of Hindi GEC – Colors, STAR Plus and Zee TV – is evidently continuing with its see-saw.

Now in week 41, courtesy ‘Bigg Boss 3’, and some of the other shows like ‘Na Aana is Des Lado’ and ‘Uttaran’, Colors has garnered a weekly overall channel GRP of 338. Even though STAR Plus’ ‘Yeh Rishta Kya Kehlata Hai’ is the No. 1 show in the week, six of the top 10 slots belong to Colors. In comparison, in week 41, STAR Plus is at 257 GRPs, while Zee TV is at 247 GRPs.

A bigger Bigg Boss, but not a bigger delivery from Big B

‘Bigg Boss 3’ has held the attention of many because Colors was clear that the channel wouldn’t just continue with the show as it had in its first year, but push the envelope further. The result was roping in Amitabh Bachchan as the pop philosopher in the show.

‘Bigg Boss’ season 1, when Colors was just a few weeks old, opened with 2.5 TRPs. This season, the show has opened with 4.6 TRPs. While the ratings come from a time frame of 149 minutes, it is the same as the opening numbers of ‘Sach ka Saamna’ on STAR Plus. Colors’ own ‘Khatron Ke Khiladi 2’ opened with 4.4 TRPs, and another launch this year that crossed the 4-TRP mark was ‘Rakhi ka Swayamvar’ with 4.1 TRP.

The last major show that had featured Amitabh Bachchan for ‘KBC 2’ in 2005, and the opening numbers of the show was 20 TRPs, which was a staggeringly high opening number even for that period.

The expectation from ‘Bigg Boss 3’ is that the numbers will continue to be on the higher side, especially for the episodes that would see Big B’s presence, but there is still some time before one sees how ‘Bigg Boss 3’ numbers pan out this season.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.