There has been a lot brewing at Zee Movie Zone. Rechristened ZMZ after the Zee-MGM break-up, the channel is starting the New Year operations with fresh faces in the team. “We have brought in new members to take care of content acquisition and content production,” said Ajay Trigunayat, Business Head, ZMZ, Zee English, Trendz and MX.
“We have created a portfolio that combines the marketing and programming functions. Some fresh faces have been absorbed who have both marketing perspective and creative inclination. We have a new person to handle on-air packaging who will take care of the promotions and graphics,” Trigunayat said.
ZMZ’s team is geared up for some real action this season. Among the big titles that are lined up include Bond festival in October, ‘Indiana Jones’ festival in November, ‘Laws of Attraction’ and ‘The Bourne Identity’ (a mini series from Warner Brothers) in December and ‘Kill Bill 1’ and ‘Kill Bill 2’ in January.
The channel has some new acquisitions in the pipeline. Said Trigunayat, “There are many titles under negotiation.” Asked on the present tie-ups, he said, “Majority of our content comes from Miramax, Paramount, Sony and we are also looking at acquiring content from independent producers.”
On the Sony-MGM merger, he says, “It has been a merger of large companies and we have to wait for eight to nine months to analyze the impact of the acquisitions.”
Asked if the company has plans to enter contemporary Indo-English films, he says, “We were the first to start the Indian film festival with ‘Heat and Dust’ and ‘Mississippi Masala’, but soon Star Movies followed us. Moreover, I really cannot see a movie in the same league as ‘Guru’ and ‘Monsoon Wedding’ which can be aired right now.”