Set's MAX is aiming for the maximum. With Aamir Khan's 'Lagaan' slated for a Republic
Day release on MAX, Sony is leaving no stones unturned to reach out to
the maximum numbers viewers. 'Lagaan' will set the ball rolling for the
Cricket World Cup, which will start in February next.
According to Rajat Jain, Exec. V P and Business Head - MAX, "We will be
going all out for the promotions leading up to 'Lagaan' and beyond.
Besides an extensive promos on Sony TV, MAX, AXN and Discovery, hoardings
and outdoor promotions will also form a part in the series of
promotions planned by Sony."
January 26th will start with Lagaan and end with Deepa Mehta's '1947
Earth', yet another Aamir Khan's flick. Alongside, throughout
January, every Sunday at 6 pm, cricket fans will be able to relive the
excitement of the ICC Champions Trophy Sri Lanka 2002 matches in a special
riveting capsule every week. Then there will be contests, games and free
tickets for viewers, which will take the lucky ones to South Africa.
MAX will simmer down the cricket fever on a serious note with Meghna