With Lagaan Set MAX aims for the maximum

With Lagaan Set MAX aims for the maximum

Author | Ashish Sinha | Tuesday, Dec 24,2002 7:03 AM

With Lagaan Set MAX aims for the maximum

Set's MAX is aiming for the maximum. With Aamir Khan's 'Lagaan' slated for a Republic Day release on MAX, Sony is leaving no stones unturned to reach out to the maximum numbers viewers. 'Lagaan' will set the ball rolling for the Cricket World Cup, which will start in February next.

According to Rajat Jain, Exec. V P and Business Head - MAX, "We will be going all out for the promotions leading up to 'Lagaan' and beyond. Besides an extensive promos on Sony TV, MAX, AXN and Discovery, hoardings and outdoor promotions will also form a part in the series of promotions planned by Sony."

January 26th will start with Lagaan and end with Deepa Mehta's '1947 Earth', yet another Aamir Khan's flick. Alongside, throughout January, every Sunday at 6 pm, cricket fans will be able to relive the excitement of the ICC Champions Trophy Sri Lanka 2002 matches in a special riveting capsule every week. Then there will be contests, games and free tickets for viewers, which will take the lucky ones to South Africa. MAX will simmer down the cricket fever on a serious note with Meghna Gulzar's 'Filhaal'.

Tags: e4m

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