The third season of the Indian Premier League (IPL) kicked off on March 12, 2010, and the ratings score card has begun now as well. TAM Media Research has released the ratings for the first day of Season 3 for the six-metro market. The numbers of the opening match played between Kolkata Knight Riders and Deccan Chargers has generated 6.95 TRP for the target C&S 4+. The opening ceremony numbers are at 2.86 TRP.
Whether it is the sign of a recovering economy or the fact that the matches were played in India this year, the numbers are better than last year. At the same time, while the opening numbers of IPL3 are better than Season 2, they are not as high as the debut season played in 2008.
In comparison, the opening match in 2009 that was played between Chennai Super Kings and Mumbai Indians scored 5.55 TRP in the six-metro market. The opening match of the first season that was played between Kolkata Knight Riders and Royal Challengers Bangalore had delivered 8.21 TRP.
Kolkata and Hyderabad; Good numbers in digital households
The opening match of Season 3 was most viewed in the cities of the playing teams. Kolkata market has seen 9.3 TRP for the C&S 4+, while Hyderabad has a rating of 8.25. Mumbai also has a high rating with 7.38 TRP. Bangalore and Delhi had ratings of 6.58 and 6.02, respectively, while the Chennai market had 3.59 TRP.
In digital households, the opening ceremony had a rating of 8.60 TRP. The opening match delivered 27 per cent reach for C&S households, while the digital households were at 26 per cent. The reach for the opening match was 17.6 million and in digital, this number was 2.3 million.