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With 10% share, Uri attacks keep viewers glued to news channels in September: TAM Report

10-October-2016
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With 10% share, Uri attacks keep viewers glued to news channels in September: TAM Report

As per the latest TAM data, in September, news content on TV for Hindi and English channels had a prime focus on "Crime/Law & Order”.

The story on ‘Terror Attack on Army Camp in Uri (J&K)’ was the top story with 10% of overall share across all genres. Similarly, news regarding ‘Row Over Cauvery River Water’ was the top story in ‘Political News/Government News’ genre with 4% share.

The top two genres during this period comprised of 65% news content from Hindi & English News channels. The Social genre had the 3rd highest news content share with ‘Report on Ganesh Mahotsav 2016’ as the top story.

During 1st to 30th September, only 134 hours (i.e. 7%) of International news content aired out of 1,861 hours of total news content.

Content around Political News/Government News was on top in international news.

Time Band wise Genre Distribution

Analysing genres in different time bands, all Hindi News channels concentrated on Crime/Law & Order during 06:00 – 14:00 time band.

While Aaj Tak and Z News continue to concentrate maximum on Crime/Law & Order during 14:00 to 18:00 time band, ABP News and India TV focus on Entertainment News whereas India News and News Nation focus on Social Genre. During Prime time i.e. 18:00 to 21:00, all Hindi News channels focus mainly on Crime/Law & Order and Political News/Government News.

News from Sports genre had the maximum content share during time band 18:00 to 21:00.

Uri attacks gets maximum eyeballs

The top story for the month of September was on ‘Terror attack on Army Camp in Uri (J&K)’ and 8% coverage of this story was showcased on ABP News & Z News among all the Hindi new channels.

Top 3 stories on Hindi news channels had 15% share of overall news content aired in September month. The big news that erupted in the first week of September month was ‘AAP Minister Sandeep Kumar Allegedly Caught On Sex Tape’.  Second week’s top story was ‘Report on Ganesh Mahotsav 2016’ and Assembly election 2017 in Uttar Pradesh was the top story in 3rd week of the month.

The news report on ‘Terror Attack On Army Camp In Uri (J&K)’ became the top news in the fourth week of September. The second top story of the month, ‘Indian Army Launches Surgical Strikes Against Terror Camps In Pok’ where India avenges URI Attacks in Pok destroying 7 Terror Camps and Killing 30 To 35 Terrorists was the top story in 5th week.  The top story in each week constituted 21% of total Hindi news content during 1st September – 30th September, 2016.

Top 5 personalities in news

Narendra Modi was the top personality based on news content aired on Hindi News channels. Total 136 unique stories that played during September month revolve around him.

The top 3 stories that contributed 50% of the content around him were ‘Report on BJP National Council Meet 2016 In Kerala’, ‘Terror Attack on Army Camp in URI (J&K) & ‘Report on PM Narendra Modi’s Birthday (2016)’.

Sandeep Kumar, who had 5% share of the news content on Hindi news channels ranked 2nd among Top 5 personalities. The story of him being allegedly caught on sex tape had almost 100% contribution to the news around him. All the Top 5 personalities during September month were political figures.

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