For the first time in more than two years Colors has managed to dethrone Star Plus to take up the leadership position. It was in January 2013 that Colors had managed to beat Star Plus to take No.1 spot. Colors in the recent week 34 of the BARC ratings (August 22 – 28, 2015) had taken over as the No.1 spot in the Hindi GEC genre. The channel had taken the top spot on the back of a decline in ratings from Star Plus. The rating of the Colors (HSM: NCCS All : Individuals : BARC India base - C&S 1Lac+) was at 360 million in week 34 and had declined from 364 million in week 33 (August 15 – 21, 2015). Star Plus on the other hand had declined to 359 million in week 34 from 387 million in week 33.
Star Plus ratings on the decline
The ratings of Star Plus have been on the decline since a month. Star Plus had seen an even larger decline in ratings in the previous week (week 33). The ratings of the channel had dropped to 387 million in week 33 from 409 million in week 32. A week prior to this its ratings had slipped yet again to 409 million in week 32 from 417 million in week 31.
The Channel had seen a rise in ratings from week 30 to 31 as ratings rose to 417 million in week 31 from 367 million in week 30. From week 28 to week 29 too it had seen a growth in ratings to 404 million in week 29 from 380 million.
Colors on the other hand had seen a minor decline that week as it declined to 364 million in week 33 from 366 million in week 32. It had however seen an increase the previous week as it climbed to 366 million from 341 million in week 31. The ratings took a marginal hit in week 31 as it declined to 341 million from 348 million in week 30. A week prior to this it had declined to 348 million in week 30 from 383 million in week 29.
Colors’ shows ratings strengthen
The ratings chart of shows in week 34 saw four out of the top five shows from Colors. Apart from Kumkum Bhagya on Zee TV which was at No.1 spot the other Colors shows included Sasural Simar Ka at No.2 spot with ratings (‘000s) of 6,576, followed by Meri Aashiqui Tum Se Hi at No.3 with ratings of 5,365. Swaragini was at No.4 with ratings of 5,300 and Udaan at No.5 spot with ratings of 5,243.
Like the ratings of the channel, Star Plus’ shows ratings kept slipping from week 31 onwards, while Colors’ shows saw their ratings grow and maintain their position in the top 5 list. For instance Colors’ shows Sasural Simar Ka and Swaragini have seen their ratings grow since week 31 as they grew from ratings of 5121 and 4986 to 5,647 and 5,470 in week 32 respectively and maintained their No.3 and 4 spots in the two weeks. In week 33 Sasural Simar Ka’s ratings rose yet again to 6,044 and moved to No.2 spot, while Swaragini’s ratings declined marginally to 5,348 and moved to No.5 spot.
At the same time Star Plus’ shows have seen a decline in ratings in the same time. In week 31 Star Plus Saath Nibhana Saathiya was at No.2 spot with ratings of 5,805. It was followed by Star Plus’ show Yeh Hai Mohabbatain at No.5 with ratings of 4932. In week 32 Saath Nibhana Saathiya moved to No.1 spot with a rise in ratings to 6075 and Yeh Hai Mohabbatein at No.5 with ratings of 5195. However, in week 33 Saath Nibhana Saathiya saw a large drop in ratings to 5,445 and sank to No.5 spot and was also the only show of Star Plus to make it to the top 5 list.
While the ratings for some of the shows on Colors have risen and have maintained a steady growth, the channel seems to be seeing a marginal decline in ratings. This can weaken the channel’s ratings unless they manage to bring up the ratings of all the shows. Unless Colors can see a large growth in the coming week’s ratings, there will always be a chance of Star Plus getting back the No.1 position as the difference between the two is marginal.