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Will Bigg Boss bring in big bucks for Colors in season 9?

01-October-2015
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Will Bigg Boss bring in big bucks for Colors in season 9?

Colors is all set to bring Bigg Boss season 9 in  less than two weeks time. The big ticket show for the channel is one of the highest in terms of production costs. The show costs last year were expected to be around Rs.120 crore. This year around the costs are expected to rise up by 10-15% and could be in the range of Rs.130-135 crore say media reports. A major reason for this is the high fees charged by the host Salman Khan which is said to have increased significantly this season from the Rs.5-6 crore every week in the last season. Though the costs of production for the show had been high for Colors, it had managed to breakeven for the first time in the eighth season. In the ninth season the channel is confident that the show will churn out profits.      

One of the reasons for it to breakeven last year was the number of brands on board for the show. Prior to the launch of the show it had already signed on eight brands. This included Snapdeal as the presenting sponsor, followed by Oppo Mobiles as the powered by sponsor, Maruti Suzuki, TVS Motors, J K Tyre, Cardekho.com, Bisleri Urzza and Garnier Men as the associate sponsors. The presenting sponsorship deal with Snapdeal was estimated to be Rs 35 crore last season. The show also commanded one of the highest ad spot rates at Rs.3.5 – 4 lakh per 10 second spot last year.

This year too Colors has managed to sign on five brands prior to the launch with more deals expected in the process of concluding. Many of the brands present last year have signed on once again. This includes Snapdeal as the presenting sponsor and Oppo Mobiles as the powered by sponsor. Associate sponsors include Maruti Suzuki, Garnier Men and CP Plus. This year Snapdeal is expected to have paid Rs.40 crore for the title sponsorship rights according to media reports. Oppo Mobiles is spending more than Rs.25 crore for the promotion of its new smart phones R7 Plus and R7 Lite, of which a large part the ad spends will ride on Bigg Boss. The spot ad rates this year are Rs.3.5 – 4.5 lakh per 10 seconds spot. While 35% of the inventory is already sold out, it is expected to have 60-65% of the inventory filled up before the start of the show. The rest will be for spot buys.

The show has commanded a premium ad rate due to the viewership it commands. In the final week of Bigg Boss season 8 the ratings had increased to as high as 6.1 TVTs according to TAM ratings. The show’s ratings had grown even further as its spin-off Bigg Boss Halla Bol which brought in ratings of 6.5 million viewers. In season 7 too Bigg Boss had scored high ratings of 4.40 TRPs on an average throughout the season. Ratings on the last week of the show had reached its peak with 5.73 TRPs. Prior to that in season 6 the average ratings of the show was 3.81 TRPs, with finale ratings reaching to 4.40 TRPs.

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