Top Story


Home >> Media - TV >> Article

What’s-On-India makes channel monitoring easier

Font Size   16
What’s-On-India makes channel monitoring easier

TV guidance company What’s-On-India has launched a new business vertical, Television Street Maps, to monitor day-to-day changes in TV channel availability and placement across cable and satellite households. The service has already gone live.

The move to launch TV Street Maps is considered very strategic, especially in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalisation regime being introduced by the Government. What’s-On-India has already expanded this system nationwide to cover 700+ analog and digital head ends across almost 300 towns and cities, making it the largest ground coverage in the business.

“Our plans are to expand the system to 1,000+ head ends over the next three months, besides providing insightful value added services in this space to stakeholders,” said Joydip Kapadia, Executive Vice President, What’s-On-India.This new vertical inside What’s-On-India has already added customers such as One-Alliance, MSM Network, UTV Network and Viacom18, among others.

Atul Phadnis, CEO, What’s-On-India, added here, “Over the next few quarters, What’s-On-India will be investing in this vertical to expand its scope across the country as well as to bring in newer technologies and automation for faster information from the ground. We are also integrating TV Street Maps with our EPG Systems for certain breakthrough solutions within the Indian market.”

What’s-On-India’s Technology vertical powers EPG Metadata content from 500+ TV channels into more than 35 million Set-Top-Boxes and devices across Cable, Direct-To-Home, IPTV, MobileTV, Smart-TVs and Tablets.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016