TV Search and EPG (Electronic Programme Guide) company What’s-On-India has announced the launch of a new product called ‘Social EPG’. What’s-On India has integrated Facebook login on its website and is in the process of extending Facebook logins to all its mobile and tablet apps as well. The central idea is based on the premise that TV viewers could use Facebook to share each other’s viewing preferences and discover TV shows as well as converse about them.
What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programmes to converse about those shows. “Social TV recommendations are considered powerful due to their viral nature and their ability to create tremendous positive or negative word-of-mouth especially for new shows and programme launches,” said Atul Phadnis, CEO, What’s-On-India.
“Our social network has different clusters of friends representing different interest groups such as tennis buddies, college friends, school friends, work contacts, etc. Each of these interest groups could collectively or individually spark off discovery of common interest TV shows relevant to those specific friend clusters,” added Phadnis.
This power of social TV recommendations is due to the fact that they originate from a ‘trusted’ source based on the relationship with the person who made the recommendation. This integration between What’s-On-India’s TV search platforms and Facebook will now help viewers find, share, and engage around TV content.
The next move from the company is to provide these features on What’s-On-India applications (iPhone, iPad, Android, Windows, Symbian and Blackberry) and also integrate the same with other social networking platforms such as Twitter and Google+. All of these features will be powered using What’s-On-India’s proprietary EPG-On-Cloud platform and can be embedded in third party apps as well.