Top Story


Home >> Media - TV >> Article

What’s-On-India is exclusive preview partner for Coke Studio@MTV

Font Size   16
What’s-On-India is exclusive preview partner for Coke Studio@MTV

Coca-Cola, in partnership with MTV, recently launched the India edition of its internationally renowned music property – Coke Studio. MTV India has announced What’s-on-India as its exclusive preview partner for Coke Studio@MTV.

As part of this deal, the What’s-On-India channel will feature a host of promotions for Coke Studio@MTV, including sneak previews, singer profiles, making-of-Coke Studio and preview and showcase slots. Besides these, there is a fair amount of viewer engagement that What’s-on-India would trigger in the online, mobile and trade space.

Commenting on the announcement, Aditya Swamy, Channel Head, MTV India, said, “Coke Studio@MTV expresses the diversity of India through the language of music. People today want to experience music in its raw form and a live recording is just that. An opportunity to do something so special comes around once in a lifetime and we at MTV are excited about leading a musical revolution.”

Also commenting on the alliance, Abrar Shaikh, General Manager, What’s-on-India, said, “Being India’s premier preview & showcase channel, we are constantly looking for ways to bring new and interesting content to our viewers. We are proud to partner with MTV for Coke Studio’s debut in India. As with our previous engagements with MTV, our mandate for this tie-up remains engaging viewers with a deep emotional connect that draws them closer to - the show concept, the format as well as with the artistes.”

Coke Studio@MTV, a first of its kind music project in India, brings together diverse artists of different genres to create an extraordinary series of medleys, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. Coke Studio@MTV premiered in India on Friday, June 17, 2011, at 7 pm exclusively on MTV.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.