Top Story

e4m_logo.png

Home >> Media - TV >> Article

What’s-On-India is exclusive preview partner for Coke Studio@MTV

05-July-2011
Font Size   16
Share
What’s-On-India is exclusive preview partner for Coke Studio@MTV

Coca-Cola, in partnership with MTV, recently launched the India edition of its internationally renowned music property – Coke Studio. MTV India has announced What’s-on-India as its exclusive preview partner for Coke Studio@MTV.

As part of this deal, the What’s-On-India channel will feature a host of promotions for Coke Studio@MTV, including sneak previews, singer profiles, making-of-Coke Studio and preview and showcase slots. Besides these, there is a fair amount of viewer engagement that What’s-on-India would trigger in the online, mobile and trade space.

Commenting on the announcement, Aditya Swamy, Channel Head, MTV India, said, “Coke Studio@MTV expresses the diversity of India through the language of music. People today want to experience music in its raw form and a live recording is just that. An opportunity to do something so special comes around once in a lifetime and we at MTV are excited about leading a musical revolution.”

Also commenting on the alliance, Abrar Shaikh, General Manager, What’s-on-India, said, “Being India’s premier preview & showcase channel, we are constantly looking for ways to bring new and interesting content to our viewers. We are proud to partner with MTV for Coke Studio’s debut in India. As with our previous engagements with MTV, our mandate for this tie-up remains engaging viewers with a deep emotional connect that draws them closer to - the show concept, the format as well as with the artistes.”

Coke Studio@MTV, a first of its kind music project in India, brings together diverse artists of different genres to create an extraordinary series of medleys, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. Coke Studio@MTV premiered in India on Friday, June 17, 2011, at 7 pm exclusively on MTV.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.