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What’s-On-India aims to venture into regional languages in the long run; gets a new layout

29-June-2010
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What’s-On-India aims to venture into regional languages in the long run; gets a new layout

What’s-On-India, India’s first TV guidance channel, recently unveiled its new look. The channel now has a new layout playing promos and recommendations continuously, besides having a dedicated screen for recommendations as well for playing videos and exclusive broadcaster content at the same time.

With the new layout, the channel has a much slicker look. The channel has signed exclusive content deals with top channels like Star Plus, Star Network, Zoom, Vh1, Warner Bros and Sony Pictures. Under this partnership, What’s-On-India will showcase exclusive excerpts from the upcoming shows and movies in its new show ‘First on What’s On’.

Meanwhile, it has launched two new shows – ‘My Child’s TeeVee’, touted as India’s first show on Parental TV Guidance, and ‘First on What’s On’.

Talking about the developments, Atul Phadnis, CEO, What’s-On-India, said, “We as a channel believe in guiding viewers to discover the best content on television. The overarching defining value of the channel will not only create content, but branding solutions for advertisers, distributors, stakeholders and employees. We foresee tremendous growth in future to take our channel to the next line of entertainment in India.”

”The new layout of the channel has worked well with the viewers and in one week, the channel has seen a 30 per cent rise in viewership,” claimed Ajit R Joshi, Chief Financial Officer, Whats-On India. He further said that the channel’s concept would work well in regional markets and that they intended to venture into that segment in the long run.

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