NDTV Profit has added some innovative fare to spruce up its weekend offerings. Two new programmes have debuted on the business channel this weekend and three more will be added to the programming line-up in the coming weekend, with many more to follow in the weekends to come.
‘Business Prime Time-Weekend edition’, which began on May 6, will give viewers a chance to catch up with the top business developments of the week as also a complete wrap up of the biggest newsbreaks in business and interviews. The show will be on air Saturdays and Sundays at 8 pm.
The show, which debuted on May 7, is ‘Profit This Week’. The programme takes an analytical look at the most crucial stories of the week, where viewers can skip market graphs and get a visual understanding of the top business stories. The show will be aired on Sundays at 9 pm.
‘D Street This Week’ is a comprehensive show that reflects all market news that stole the limelight; it rewinds the Sensex and Nifty for its viewers. The show will see high profile market guests give their perspective on market movements. ‘Spin Doctors’ will bring out the extreme opposing positions through the two anchors, each speaking for one of the sides. Guests from both sides of the debate will be brought into the studio and grilled by the anchors. These two shows will be aired from May 13 at 9 pm and 9.30 pm, respectively.
‘The Big Business Battles’ will be a show to watch the war of words on Dangerous Battles / Risky Battles, which will showcase the biggest business debates on television that viewers can savour on Sundays at 11 am and 8:30 pm, starting May 14.
Commenting on the new programme line-up, NDTV Media CEO, Raj Nayak, said, “As a channel we are evolving. Initially we wanted to first establish the weekdays right, get viewers to get acquainted with the channel. As a channel we keep evolving and these new weekend programmes are just in accordance with this. There is more content to follow. There will be little bit of marketing as the emphasis is not so much on marketing as on content. Cross channel promotions will happen and very soon you might see some out of the box media activity happening. We have become the number one channel within just seven weeks of launch in our genre and this hasn’t happened before. So, with an entire line-up of new, enriching and pioneering business programmes, NDTV Profit is all set to captivate its viewers over the weekends too.”
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