The biggest highlight for Week 8 is the comeback of Sony Entertainment Television. The channel moved up to the fourth position from sixth, even as the top three GECs – Star Pus, Colors and Zee TV lost viewership.
As per the viewership data sourced from TAM subscribers for Week 8 (February 18- 24) of 2014, for CS4+ HSM markets, Star Plus recorded 688 million TVTS as compared to 708 million TVTs last week.
Colors was placed second with 502 million TVTS, a marginal decline from last week’s figures of 504 million TVTs.
Zee TV also lost viewership, recording 454 million TVTs in Week 8, as compared to 457 million TVTs in the previous week.
Sony TV, on the other hand, registered a growth in gross viewership in Week 8 at 339 million TVTs, which was a jump from 275 million TVTs last week. The channel is now placed at fourth position.
Sab TV, too, has seen growth in its gross viewership at 326 million TVTs, as opposed to 297 million TVTs in Week 7.
Life OK slid to the sixth position with 318 million TVTs in Week 8, down from 328 million TVTs recorded in the previous week.
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