As per the TVT data sourced from TAM subscribers in the HSM market for Week 6 (February 4-10) of 2014 saw significant gains for Star Plus and Zee TV, even as Colors, Life OK, Sab TV and Sony Entertainment Television saw decline in viewership.
Star Plus saw the steepest climb so far this year with its gross viewership going up to 728 million TVTs in Week 6 from 627 million TVTs in the previous week. This growth stemmed the slide that the channel has witnessed in the past few weeks.
Zee TV held on to its No. 2 position and further added viewers in Week 6 at 495 million TVTs, up from 468 million TVTs in Week 5.
Colors continued to witness fall in viewership in Week 6 as well at 424 million TVTs, down from 447 million TVTs in the previous week.
Life OK, which had been witnessing growth in the past few weeks, saw a decline in Week 6, with its gross viewership falling to 344 million TVTs from 387 million TVTs in Week 5.
Sab TV continued to see a fall in viewership this week as well at 292 million TVTs, down from 319 million TVTs in Week 5.
Sony Entertainment TV remained at the sixth position, but saw a fall in viewership to 252 million TVTs from 298 million TVTs in Week 5. The channel had seen growth in the previous week.