Top Story


Home >> Media - TV >> Article

Week 51 ratings: Zee TV, Sony lose viewership

Font Size   16
Week 51 ratings: Zee TV, Sony lose viewership

There was no change in the rankings of the general entertainment channels in Week 51 (December 17-23) of 2013, however, Zee TV and Sony lost viewership during the week.

As per the TVT data sourced from TAM subscribers for Week 51, Star Plus maintained its numero uno position with 599 million TVTs. The channel had recorded 579 million TVTs in the Week 50.

Colors retained its second position with 488 million TVTS, as against 449 million TVTs in the previous week.

Placed third, Zee TV lost viewership, garnering 409 million TVTs as compared to 439 million TVTs in Week 50.

Life OK maintained its fourth position with 326 million TVTs, as against to 313 million TVTs last week.

Sab TV was at the fifth position with 309 million TVTs, a growth over 291 million TVTs recorded in Week 50.

Sony continued to be on the sixth position with 255 million TVTs. The channel had recorded 267 million TVTs in the previous week. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...