Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 5 ratings: Zee TV gains second spot;Life OK climbs back to No.4 spot

06-February-2015
Font Size   16
Share
Week 5 ratings: Zee TV gains second spot;Life OK climbs back to No.4 spot

Star Plus retained the number 1 spot, despite a drop in its ratings in week 5 (January 25-31, 2015). According to data sourced from TAM subscribers, Star Plus’ ratings declined to 616 million GVTs this week compared with 659 in week 4.
 
Zee TV gained the maximum viewership and overtook the number 2 position from Colors. Sony Entertainment Television (SET) also saw its ratings climb up this week.
 
Zee TV saw a significant rise in its viewership. The channel’s ratings shot up to 485 million GVTs from 408 in week 4. In week 3, ZEE TV had recorded 417 million GVTs.
 
SET’s ratings increased to 263 million GVTs in week 5 from 238 the last week. In week 4, the GEC had witnessed a marginal rise in its ratings, when it increased to 238 million GVTs from 235 in week 3.
 
Colors, on the other hand, saw its ratings drop to 477 million GVTs this week. The channel has been positioned at number 3 this week. In week 4, the channel had recorded 485 million GVTs.
 
Life OK ranked No. 4 as its ratings shot up to 338 million GVTs in week 5 compared with 299 the last week. In week 3, the channel had recorded 316 million GVTs.
 
This week, SAB TV lost ground to Life OK to rank number 5 in terms of ratings. The channel’s ratings dipped to 294 million GVTs from 305 in week 4.
 
Zee Anmol’s ratings slipped marginally to 95 million GVTs this week from 96 in week 4. Star Utsav also witnessed its ratings drop to 74 million GVTs in week 5 compared with 79 in week 4.
 
Rishtey’s ratings increased to 51 million GVTs this week against 48 in week 4, while Big Magic’s ratings dipped to 42 million GVTs from 49 in week 4.
 
Sony Pal saw its ratings rise to 29 million GVTs this week compared with 26 a week ago, while Zindagi’s ratings slid further to 18 million GVTs in week 5 from 21 the last week.
 
Epic saw its ratings shoot up to 8.1 million GVTs this week against 7 in week 4. On the other hand, Sahara One’s ratings dropped further to 8 million GVTs this week from 9 in week 4. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

We list a few important stories that you may have missed in the week gone by

The campaign invites different types of customers to try the bigbasket experience to make life simpler

Aims to feature among top five players in the bath solutions space by 2020