Top Story


Home >> Media - TV >> Article

Week 44 ratings: Star Plus regains No. 1 spot; Zee TV loses 70 mn TVTs

Font Size   16
Week 44 ratings: Star Plus regains No. 1 spot; Zee TV loses 70 mn TVTs

According to the TVT data sourced from TAM subscribers for Week 44 (October 27-November 2) for CS 4+, HSM markets, Star Plus bounced back to the No. 1 spot, while Colors gained viewership. On the other hand, Zee TV recorded the maximum decline in the viewership numbers.

Star Plus, after being displaced from the first position in Week 42, regained its numero uno position. However, the channel saw a decline in its viewership, garnering 486 million TVTs with a relative share of 20.72 per cent in Week 44 (last week 493 million TVTs with relative share of 20.80 per cent).

Colors bounced back to No. 2 position, recording gross TVT of 464 million in Week 44. It had a relative share of 19.77 per cent (last week 424 million TVT with 17.87 per cent relative share).

Zee TV, after reaching the No. 2 spot in Week 43, slid to No. 3, losing 70 million viewership in the process. The channel recorded 435 million gross TVT in Week 44, with a relative share of 18.54 per cent (last week 505 million with a relative share of 21.33 per cent).

Sab TV was at No. 4 with 337 million TVT and 14.37 per cent relative share (last week 332 million TVT and 14 per cent relative share).

Life OK slipped to the fifth position in Week 44, as compared to its fourth position in the previous week. The gross TVT of the channel stood at 324 million with a relative share of 13.81 per cent (last week 335 million TVTs and relative share of 14.12 per cent).

Sony continued to be at the sixth position, although the channel witnessed a slight increase in viewership supported by the television premiere of the movie ‘Ye Jawani Hai Diwani’. The channel recorded gross TVT of 300 million with 12.79 per cent relative share (last week 282 million TVTs with 11.88 per cent of relative share). 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business