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Week 41 ratings: All channels gain marginal increase in ratings, Life OK sees a dip

18-October-2014
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Week 41 ratings: All channels gain marginal increase in ratings, Life OK sees a dip

Week 41 saw a slight increase in most channels’ ratings with the exception of Life OK, which saw a small decline. There were no changes in the ranking of the channels from last week. According to data from TAM subscribers week 41 (October 5 – 11, 2014), leader Star Plus increase from 549 million GVTs in week 40 (September 28 – October 4, 2014), to 598 million GVTs in week 41. The channel managed to recover from the loss in the previous week’s ratings dip.

Colors maintained its No.2 spot on the ratings chart despite staying put in the viewership points. The channel did not see a gain or fall in the ratings this week which was at 433 million GVTs. This comes as a set back with the momentum that it build up in the ratings and managed to take second place.

In third place was Zee TV which saw a slight increase in its ratings from 401 million GVTs last week to 413 million GVTs this week. This is an improvement in the channels ratings that had recently seen a decline.

Like OK was the only channel to see a decline in its ratings this week. However, it has managed to stick onto the fourth spot despite these setbacks. This week its ratings marginally declined  from 299 million GVTs in week 40 to 292 million GVTs in week 41. In week 40 it had declined to 299 million GVTs from 307 million GVTs in week 39.

SAB TV maintained its spot at No.5 with an increase in week 41 to 273 million GVTs from 254 million GVTs in week 40. This is a recovery for the channel as it had seen its ratings decline in the previous week.

Sony Entertainment Television (SET) too saw its ratings increase marginally to 245 million GVTs in week 41 from 234 million GVTs in week 40. New comers, Sony Pal and Zindagi, did not see much difference since last week. While Sony Pal continued its march forward, Zindagi did not see any change in its ratings since last week. Sony Pal at No.7 spot marginally increased to 26 million GVTs this week from 23 million GVTs last week. Zindagi at No.8 spot saw its ratings unchanged at 20 million GVTs.

Finally, Sahara One remained at the bottom with a marginal increase to 12 million GVTs this week in 10 million GVTs in week 40. 

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