Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 41 ratings: All GECs see dip in viewership; Life OK retains fourth position

18-October-2013
Font Size   16
Week 41 ratings:  All GECs see dip in viewership; Life OK retains fourth position

The TVT ratings for Week 41 are out. As per TVT data sourced from TAM subscribers for Week 41 (October 6-12) for CS 4+, HSM markets, major channels see a decline in viewership.

Star Plus stayed on top with net TVTs of 465 million in Week 41 as compared to 502 million in the previous week.

Colors stood at second spot with 407 million TVTs. The channel had garnered 476 million TVTs in Week 40.

Zee TV was placed third with 407 million TVTS as compared to 416 million gross TVT in Week 40.

Life OK, which had displaced Sony from fourth position last week, maintained its position in Week 41 with a slight decline in viewership. The channel recorded gross TVTs of 345 million, as compared to 347 million in Week 40.

Sony TV, which had gained viewership last week, suffered a decline this week. The channel recorded gross TVTs of 313 million, as compared to 323 million TVTs last week.

SAB TV was at No. 6 and also suffered a decline in viewership numbers. The channel recorded 292 million TVTs, as against 317 million gross TVTs in Week 40.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.