As per the TVT data sourced from TAM subscribers in the HSM market for Week 4 (January 21-27) of 2014, the major GECs continued to witness further fall in viewership. On the other hand, Life OK saw growth in viewership for the second straight week. Sab TV also saw gains.
Star Plus continued to see a fall in viewership for the third consecutive week in 2014 to 606 million TVTs from 626 million TVTs in Week 3.
Colors climbed back to No. 2. However, the channel has also seen degrowth in Week 4 with gross TVT of 449 million, as compared to 467 million TVTs in the previous week.
Zee TV, on the other hand, slid to the third position, garnering 441 million TVTs, down from 471 million TVTs in Week 3.
Life OK continued to see growth this week as well, garnering gross TVTs of 375 million, up from last week’s 347 million TVTs.
Sab TV also saw slight growth in viewership at 323 million TVTs from 318 million TVTs in Week 3.
Sony Entertainment TV remained at the sixth position, continuing to lose viewership this week as well. The channel registered gross TVTs of 254 million, down from 258 million in Week 3.