Week 39 (September 21 – 27, 2014) saw Colors soar to No. 2 spot, thanks to its flagship show Bigg Boss Season 8. Among the new Hindi GECs, Sony Pal overtook Zindagi to take No.7 spot within just three weeks of its launch.
According to data from TAM subscribers, Star Plus strengthened its top position, increasing from 580 million GVTs in week 38 (September 14 – 20, 2014) to 593 million GVTs in week 39. Colors was second on the ratings chart and was the biggest gainer during the week, with 431 million GVTs, up from 412 million GVTs in the previous week. This was on the back of an exceptional start to Bigg Boss that garnered 7.6 TVTs in the opening week. In our previous articles we had predicted that this show could be a game changer (Hindi reality shows run out of steam after flying start) (Will it be cash or crunch for Bigg Boss Season 8?).
Zee TV not only lost its second spot to Colors but also plummeted in ratings. The channel that had held on to No.2 spot for a long time saw its ratings decline to 427 million GVTs this week from 443 million GVTs in the previous week and consequently fell to No3.
Life OK saw its ratings surge ahead after in the previous week. At No.4 spot, its ratings rose to 307 million GVTs from 295 million GVTs in the previous week.
SAB TV retained the No.5 spot despite the decline in ratings from 269 million GVTs in week 38 to 262 million GVTs in week 39. Sister network channel Sony Entertainment Television (SET) further received a setback in its ratings that saw it decline to 247 million GVTs from 264 million GVTs in the previous week.
Among the new Hindi GECs, Sony Pal has managed to just get ahead of Zindagi with only three weeks from its start. Sony Pal saw an increase from 24 million GVTs in the previous week to 26 million GVTs in week 39. Zindagi on the other hand dropped down from 32 million GVTs in week 38 to 26 million GVTs in week 39.
Sahara One languished at the bottom with an unchanged rating of 11 million GVTs.