Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 39 ratings: Flying Colors pips Zee TV to the second spot

06-October-2014
Font Size   16
Share
Week 39 ratings: Flying Colors pips Zee TV to the second spot

Week 39 (September 21 – 27, 2014) saw Colors soar to No. 2 spot, thanks to its flagship show Bigg Boss Season 8. Among the new Hindi GECs, Sony Pal overtook Zindagi to take No.7 spot within just three weeks of its launch.

According to data from TAM subscribers, Star Plus strengthened its top position, increasing from 580 million GVTs in week 38 (September 14 – 20, 2014) to 593 million GVTs in week 39. Colors was second on the ratings chart and was the biggest gainer during the week, with 431 million GVTs, up from 412 million GVTs in the previous week. This was on the back of an exceptional start to Bigg Boss that garnered 7.6 TVTs in the opening week. In our previous articles we had predicted that this show could be a game changer (Hindi reality shows run out of steam after flying start) (Will it be cash or crunch for Bigg Boss Season 8?).

Zee TV not only lost its second spot to Colors but also plummeted in ratings. The channel that had held on to No.2 spot for a long time saw its ratings decline to 427 million GVTs this week from 443 million GVTs in the previous week and consequently fell to No3.

Life OK saw its ratings surge ahead after in the previous week. At No.4 spot, its ratings rose to 307 million GVTs from 295 million GVTs in the previous week.

SAB TV retained the No.5 spot despite the decline in ratings from 269 million GVTs in week 38 to 262 million GVTs in week 39. Sister network channel Sony Entertainment Television (SET) further received a setback in its ratings that saw it decline to 247 million GVTs from 264 million GVTs in the previous week.

Among the new Hindi GECs, Sony Pal has managed to just get ahead of Zindagi with only three weeks from its start. Sony Pal saw an increase from 24 million GVTs in the previous week to 26 million GVTs in week 39. Zindagi on the other hand dropped down from 32 million GVTs in week 38 to 26 million GVTs in week 39.

Sahara One languished at the bottom with an unchanged rating of 11 million GVTs.  

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions