Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 38: Sony back to No. 4 position with Crime Patrol; Star Plus retains leadership

26-September-2013
Font Size   16
Share
Week 38: Sony back to No. 4 position with Crime Patrol; Star Plus retains leadership

TVT data, as per ratings sourced from TAM subscribers for Week 38 (September 15 –September 21) for CS4+ HSM markets, reveal that Star Plus has added 58 million TVTs and recorded gross TVT of 535 million, with a relative share of 22.42 per cent (last week: 477 million TVTs with 20.78 per cent relative share). Mahabharata has garnered a decent opening viewership for the channel.

With Bigg Boss, Colors added 16 million TVTs. The channel recorded gross TVT of 480 million and relative share of 20.13 per cent (last week: 464 million TVTs with 20.20 per cent relative share).

Zee TV added 15 million TVTs this week. The channel grossed 414 million gross TVT with 17.35 per cent relative share (last week: 399 million TVTs with relative share of 17.38 per cent).

Sony was back at No. 4 position. Crime Patrol’s Delhi gang rape case episode helped the channel garner viewership. The channel recorded gross TVT of 327 million with 13.72 per cent relative share (last week: 293 million TVTs with 12.76 per cent relative share).

Life OK slipped to No. 5 rank with gross TVT of 313 million and relative share of 3.13 per cent (last week: 322 million TVTs and 4.04 per cent relative share).

Sab TV came in No. 6 place with gross TVT of 289 million with 12.14 per cent relative share (last week: 312 million TVTs and 3.59 per cent relative share).

Sahara One stood at No. 7 with 26 million TVTs with 1.11 per cent relative share (last week: 29 million TVTs and 1.25 per cent relative share).
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...