Week 38 (September 14 – 20, 2014) of Hindi GEC ratings showed changes in the rankings, with most channels taking a dip in their ratings.
According to data from TAM subscribers, Zee TV gained the most during the week with an increase to 443 million GVTs from 433 million GVTs in week 37 (September 7 – 13, 2014) and strengthened its position at No.2. Most of its shows saw a significant jump in the ratings. Newly launched show Bandhan opened its account on a high note with 4.4 TVTs. Top running shows of the channel such as Jamai Raja and Sapne Suhane too saw a good increase in their ratings from 6.7 and 3.6 TVTs last week to 7.0 and 4.0 TVTs respectively this week.
New Hindi GEC channels Zindagi and Sony Pal too saw a slight increase in the ratings during the week (New Hindi GECs run neck to neck in first few weeks). While Zindagi increased by 32 million GVTs from 30 GVTs in the previous week, Sony Pal saw its ratings rise to 24 million GVTs in week 38 from 21 million GVTs in week 37.
Despite seeing a decline in ratings this week Star Plus held its position at No.1 spot. The leader in the Hindi GEC category slipped from 595 million GVTs in week 37 to 580 GVTs in week 38. This is due to many of its shows seeing a decline in spite of its top show increasing its ratings. While Diya Aur Baati Hum saw an increase from 7.7 TVTs in week 37 to 8.1 TVTs this week, Saath Nibhana Saathiya saw its ratings plunge to 7.1 TVTs this week from 7.7 TVTs. Yeh Rishta Kya Kehlata Hai too took a dip in its ratings to 6.4 TVTs from 6.6 TVTs last week.
Colors too saw a decline in its ratings from 417 million GVTs last week to 412 million GVTs this week. The reason for this lies in the major dip in ratings from its top rated shows. The channel’s winner, Comedy Nights with Kapil, received a major setback with ratings falling below 4.0 TVTs from 6.0 TVTs last week. Balika Vadhu saw a marginal decline too from 5.4 TVTs last week to 5.1 TVTs.
This was the same with Life OK whose ratings dipped from 313 million GVTs in week 37 to week 295 million GVTs in week 38. The non-fiction show, Dare2dance, featuring Akshay Kumar, which soared to the top during the first week of its launch, now seems to be plummeting. The show dipped to 2.5 TVTs this week from 2.9 TVTs the week earlier. Top show Mahadev too witnessed a drop in the ratings to 1.5 TVTs in week 38 from 1.6 TVTs last week.
Similarly, SAB TV’s ratings saw a major decline to 269 million GVTs this week from 292 million GVTs in week 37. All the top shows of the channel witnessed a decline, with the channel’s No.1 show, Taarak Mehta Ka Ooltah Chashmah, registering a major drop in points from 7.3 TVTs in week 37 to 6.1 TVTs this week. Chidiya Ghar and Balveer both declined to 2.3 TVTs in week 38 from 2.6 TVTs in week 37.
Sony Entertainment Television (SET) stayed put at No.6 with a minor increase in its ratings from 263 million GVTs in week 37 from 264 million GVTs in week 38. This is because long running top property of the channel, CID, saw its rating rise marginally to 3.5 TVTs this week from 3.2 TVTs last week. Maharana Veer Pratap saw its ratings stay put at 3.0 TVTs this week too.
At the bottom was Sahara One that plunged further down with 11 million GVTs from 14 million GVTs in week.