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Week 37 ratings: Colors moves higher, KBC loses charm, Sony Pal gains

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Week 37 ratings: Colors moves higher, KBC loses charm, Sony Pal gains

As per data from TAM subscribers week 37 (September 7 – 13, 2014) rankings remained unchanged with only Colors and Sony Pal emerging as the major gainers during the week. Colors’ ratings jumped 417 GVTs in week 37 from 399 GVTs in week 36 (August 31 – September 6, 2014). Thereby sustaining its strong run from the previous week where it moved ahead from 388 GVTs in week 35 (August 24 – 30, 2014) to 399 GVTs in week 36. Most of its shows saw a hike in ratings. Shows such as Balika Vadhu increased to 5.4 TVM’s this week from 5.2 TVMs in the preceding week. Meri Ashiqui Tumse Hi jumped from 3.3 TVMs in week 36 to 3.9 TVMs in week 37. Madhubala and new show, Udaan, both increased to 4.7 TVMs from 4.5 TVMs in the previous week.    

Star Plus still maintained its top spot in the Hindi GEC category, gaining a little ground this week with 595 GVTs from 591 GVTs the previous week. The top shows of the channel all saw a slight increase in their ratings. Diya Aur Baati Hum, Yeh Rishta Kya Kehlata Hai and Pyaar Ka Dard Hai increased to 7.7, 6.6 and 5.5 TVMs in week 37 from 7.0, 6.2 and 4.7 TVMs respectively. 

Zee maintained its No.2 spot despite losing points this week and falling from 452 GVs in week 36 to 432 GVTs this week. The reason for this fall was the slight dip in ratings of its top shows. Kumkum Bhagya, Jodha Akbar, Qubool Hai and India’s Best Cine Stars Ki Khoj declined marginally to 8.4, 7.9, 5.8 and 1.5 in week 37 from 8.6, 8.1, 6.1 and 1.6 respectively.

In No.4 spot is Life OK, which managed to hold onto this spot after making a brilliant comeback in week 36 (326 GVTs in week 36 from 267 GVTs in week 35) after losing the No. 4 spot to Sony TV in week 35 where it was in No.6 spot. In week 37 Life OK saw a decline in ratings to 313 GVTs from 326 GVTs a week earlier. Life OK’s top show which was only launched last week. Dare2Dance, plummeted after a good start in its first week. The show’s ratings fell to 2.9 TVM’s this week from 4.5 in week 36.

SAB TV continued to gradually move higher with a marginal spike from the previous week. It stayed at No.5 spot with 292 GVTs, up from 288 GVTs in week 36. Taarak Mehta Ka Ooltah Chashmah, the front runner for the channel, hasn’t failed the channel as it ratings saw an increase to 7.3 TVMs this week from 6.1 TVMs. Other shows too saw a slight increase in the ratings.

SET continued to slump despite a promising start with the launch of KBC season 8. It moved down from last week 287 GVTs to 263 GVTs in week 37. This shows that the initial appeal of KBC has worn off and the high ratings of the show were caused by the high level of marketing and publicity. KBC 8’s ratings fell to 3.6 TVMs this week from 3.9 TVMs a week earlier. While CID stayed stable at 3.2 TVMs, Hum Hain Na witnessed a major decline from 3.2 TVM’s in week 36 to 1.7 TVM’s in week 37.       

The new Hindi GEC, Zindagi lost ground, while Sony Pal gained valuable ground after a poor start during its first week. Zindagi witnessed a decline in week 37 to 30 GVT from 35 GVTs in week 36. It’s top show, Ishq Gumshuda, saw a small decline from 0.3 TVMs past week to 0.2 TVMs this week. The performance of Sony Pal in its second was far better with the channel registering a rise of 21 GVTs this week from 11 GVTs in week 36 and was at No.8 spot. The top rated shows on the channel included Sinhasan Battisi, Ek Rishta Aisa Bhi and Hamari Sister Didi. At the bottom of the Hindi GEC ratings table is Sahara One with a marginal decline in week 37 with 13 GVTs this week from 14 GVTs in week 37.  


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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