As per the TVT data sourced from TAM subscribers in the HSM market for Week 3 (January 14-20) of 2014, Colors and Life OK saw growth in viewership even as other major GECs failed to register any growth.
Star Plus continued to see a fall in viewership for the second consecutive week in 2014 to 626 million TVTs from 629 million TVTs in the previous week.
Zee TV held on to its second position garnering gross TVT of 471 million in Week 3, as compared to 488 million TVTs in the previous week.
Meanwhile, Colors saw a growth in viewership this week garnering 467 million TVTs, as against 457 million TVTs in Week 2. The channel seems to have gained on the back of Season 5 of ‘India’s Got Talent’, which premiered on January 11, 2014.
Life OK, too, saw its viewership numbers climb to 347 million TVTs in Week 3 from 388 million TVTs in the previous week.
Sab TV, on the other hand, saw a fall in its viewership this week at 318 million TVTs, as compared to 338 million TVTs in Week 2.
Sony Entertainment TV remained at the sixth position, continuing to lose viewership this week as well. The channel registered gross TVTs of 258 million in Week 3, down from 263 million TVTs in the previous week.