As per data sourced from TAM subscribers for Week 29 (July 13-19) of 2014 for CS 4+, HSM markets, all the major GECs, barring Sony Entertainment Television, saw growth in gross viewership. Life OK overtook Colors to be placed in the third spot.
Star Plus recorded gross viewership of 712 TVM on Week 29 as compared to 673 TVM in Week 28. Three of the top shows belonged to the channel – ‘Diya Aur Baati Hum’, ‘Yeh Rishta Kya Kehlata Hai’ and ‘Saath Nibhana Saathiya’.
Zee TV too saw growth in its gross viewership at 436 TVM, as against 425 TVM in the previous week.
Life OK climbed up to the third position, garnering a gross viewership of 361 TVM, pushing down Colors. The channel returns to the third spot after a gap of two weeks. Life OK has recorded 325 TVM in Week 28.
Colors slipped to the fourth position, recording a gross viewership of 347 TVM in Week 29 as compared to 342 TVM in the previous week.
Sony Entertainment Television was the only top GEC to witness a decline in its gross viewership in Week 29 at 270 TVM, as against 279 TVM in the previous week. The channel premiered the much anticipated series ‘Yudh’ in Week 29, which marks Amitabh Bachchan’s foray into TV fiction. As per data available, the inaugural episode garnered average rating of 1.4 TVM.
Sab TV also recorded gains in its gross viewership at 268 TVM in Week 29, as against 248 TVM in the previous week.
Numbers are now available for Zindagi, the latest offering from the ZEE stable. The channel, which was launched three weeks back, garnered gross viewership of 29 TVM in Week 29, a marginal growth from 27 TVM in the previous week.