Top Story


Home >> Media - TV >> Article

Week 29 Ratings: Life OK returns to No. 3; ZEE’s Zindagi records 29 TVMs

Font Size   16
Week 29 Ratings: Life OK returns to No. 3; ZEE’s Zindagi records 29 TVMs

As per data sourced from TAM subscribers for Week 29 (July 13-19) of 2014 for CS 4+, HSM markets, all the major GECs, barring Sony Entertainment Television, saw growth in gross viewership. Life OK overtook Colors to be placed in the third spot.

Star Plus recorded gross viewership of 712 TVM on Week 29 as compared to 673 TVM in Week 28. Three of the top shows belonged to the channel – ‘Diya Aur Baati Hum’, ‘Yeh Rishta Kya Kehlata Hai’ and ‘Saath Nibhana Saathiya’.

Zee TV too saw growth in its gross viewership at 436 TVM, as against 425 TVM in the previous week.

Life OK climbed up to the third position, garnering a gross viewership of 361 TVM, pushing down Colors. The channel returns to the third spot after a gap of two weeks. Life OK has recorded 325 TVM in Week 28.

Colors slipped to the fourth position, recording a gross viewership of 347 TVM in Week 29 as compared to 342 TVM in the previous week.

Sony Entertainment Television was the only top GEC to witness a decline in its gross viewership in Week 29 at 270 TVM, as against 279 TVM in the previous week. The channel premiered the much anticipated series ‘Yudh’ in Week 29, which marks Amitabh Bachchan’s foray into TV fiction. As per data available, the inaugural episode garnered average rating of 1.4 TVM.

Sab TV also recorded gains in its gross viewership at 268 TVM in Week 29, as against 248 TVM in the previous week.

Numbers are now available for Zindagi, the latest offering from the ZEE stable. The channel, which was launched three weeks back, garnered gross viewership of 29 TVM in Week 29, a marginal growth from 27 TVM in the previous week.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign