Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 22 ratings: Life OK surges ahead of Colors

06-June-2014
Font Size   16
Share
Week 22 ratings: Life OK surges ahead of Colors

As per the ratings data sourced from TAM subscribers for Week 22 (May 25-31) of 2014, Life OK registered growth in viewership, bringing it up to No. 3. Zee TV and Sony Entertainment Television have also seen growth.

Star Plus failed to breach the 700-million TVT mark. The channel saw a decline in its gross viewership in Week 22 at 655 million TVTs as compared to 699 million TVTs in Week 21.

Zee TV continued at No. 2 with 400 million TVTs, registering growth in gross viewership from 387 million TVTs in Week 21.

Life OK moved ahead of Colors to be placed at No. 3 in Week 22, garnering 365 million TVTs, up from 333 million TVTs secured in the previous week.

Colors slipped to No. 4 in Week 22 with gross viewership of 347 million TVTs, a decline from previous week’s 360 million TVTs.

Sony Entertainment Television, which saw no change in its gross viewership in Week 21, which remained at 313 million TVTs, registered growth this week at 340 million TVTs. The channel continued to be in the fifth position.

Sab TV, on the other hand, saw decline in its gross viewership at 256 million TVTs as compared to 267 million TVTs in Week 21.
 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems