Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 18 ratings: Colors, Zee TV continue to witness decline

09-May-2014
Font Size   16
Share
Week 18 ratings: Colors, Zee TV continue to witness decline

As per data sourced from TAM subscribers, Star Plus maintained its 700 million-plus mark by registering 746 million TVTs for Week 18 (April 29-May 5), a marginal hike from 743 million TVTs in the previous week.

Zee TV was at placed at No. 2 with 409 million TVTs, down from 445 million TVTs in Week 17.

Colors, too, registered a sharp decline in its gross viewership at 396 million TVTs, as against 423 million TVTs in Week 17. The channel has been facing decline in viewership for some weeks now.

Life OK with 360 million TVTs was at No. 4. The channel saw increase in its viewership this week from 350 million TVTs recorded last week.

Sony Entertainment Television was placed fifth with gross viewership of 291 million TVTs, which was lower than 297 million TVTs garnered in Week 17.

Sab TV remained at No. 6 with 267 million TVTs as against 260 million TVTs in Week 17.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016