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Week 18 ratings: Colors, Zee TV continue to witness decline

09-May-2014
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Week 18 ratings: Colors, Zee TV continue to witness decline

As per data sourced from TAM subscribers, Star Plus maintained its 700 million-plus mark by registering 746 million TVTs for Week 18 (April 29-May 5), a marginal hike from 743 million TVTs in the previous week.

Zee TV was at placed at No. 2 with 409 million TVTs, down from 445 million TVTs in Week 17.

Colors, too, registered a sharp decline in its gross viewership at 396 million TVTs, as against 423 million TVTs in Week 17. The channel has been facing decline in viewership for some weeks now.

Life OK with 360 million TVTs was at No. 4. The channel saw increase in its viewership this week from 350 million TVTs recorded last week.

Sony Entertainment Television was placed fifth with gross viewership of 291 million TVTs, which was lower than 297 million TVTs garnered in Week 17.

Sab TV remained at No. 6 with 267 million TVTs as against 260 million TVTs in Week 17.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.