Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 15 ratings: Star Plus and Sab TV see maximum loss

18-April-2015
Font Size   16
Week 15 ratings: Star Plus and Sab TV see maximum loss

In week 15 (April 5 – 11, 2015) of the Hindi GEC universe all the channels saw their ratings fall during the week. Star Plus and Sab TV saw the biggest fall in ratings during the week.

According to data sourced from TAM subscribers, Star Plus declined to 601 million GVTs in week 15 from 633 million GVTs in week 14.

Colors on the other saw a smaller dip to 409 million GVTs in week 15 from 416 million GVTs in week 14.

Zee TV scored 388 million GVTs this week 15 which was a fall from 405 million GVTs in week 14.

Sab TV in forth spot saw a big decline this week but still managed to hold on to its position a little above Life OK. Its ratings declined to 295 million GVTs in week 15 from 325 million GVTs in week 14.

Life OK too suffered a decline as it fell to 287 million GVTs this week from 301 million GVTs in week 14.

Sony Entertainment Television (SET) marginally declined to 221 million GVTs in week 15 from 235 million GVTs in week 14.
Star Utsav declined to 95 million GVTs in week 15 from 96 million GVTs in week 14. However, the decline being lesser in comparison to Zee Anmol has pushed Star Utsav to seventh spot. Zee Anmol saw a larger decline as it fell to 92 million GVTs this week from 98 million GVTs in week 14.

Newly launched Hindi GEC &TV after a brilliant first few weeks since the launch has now seen it slip at little. Its ratings dipped to 88 million GVTs in week 15 from 92 million GVTs in week 14.

Rishtey was the only Hindi GEC to see an increase this week as it rose to 58 million GVTs from 56 million GVTs in week 14.
Sony Pal declined to 44 million GVTs in week 15 from 55 million GVTs in week 14.

Sahara One took a big dip in ratings to 6 million GVTs in week 15 from 9 million GVTs in week 14.     

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India