Week 14 (April 1-7) of 2014 saw Star Plus again crossing the 700-million mark in the GEC space. As per data sourced from TAM subscribers, the channel recorded 702 million TVTs, as opposed to 687 million TVTs in Week 13. The channel continued in the No. 1 position.
Colors occupied the second spot. The channel saw no change in its gross viewership in Week 14, which remained the same as the previous week at 454 million TVTs.
Zee TV was at No. 3 with 426 million TVTs in Week 14, a decline from 461 million TVTs in the previous week.
On the other hand, Life OK saw growth in its gross viewership and was placed fourth this week with 385 million TVTs. The channel had recorded 371 million TVTs in Week 13.
Sony, which climbed up to the fifth position in Week 13, retained its position this week. However, the channel lost some viewership in Week 14 at 312 million TVTs, as against 362 million TVTs in the previous week.
Sab TV saw a hike in its gross viewership at 299 million TVTs in Week 14, as compared to 273 million TVTs in Week 13. The channel was placed sixth among the GECs.