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Week 13 ratings: Star Plus and Sony emerge as gainers

05-April-2014
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Week 13 ratings: Star Plus and Sony emerge as gainers

As per the viewership data sourced from TAM subscribers for Week 13 (March 25-31) of 2014, Star Plus and Sony Entertainment Television emerged as gainers, even as other major GECs lost viewership. Sony climbed up a notch to be placed at No. 5 in Week 13.

After facing loss in the previous week, Star Plus gained viewership in Week 13, garnering gross TVTs of 687 million. Last week, the channel had registered 629 million TVTs.

Zee TV was placed second with 461 million TVTs in Week 13, a fall from 489 million TVTs in the previous week.

Colors occupied the third spot with 454 million TVTs, a marginal dip from 468 million TVTs recorded last week.

Life OK, too, saw a fall in viewership at 371 million TVTs in Week 13, as opposed to 396 million TVTs in the previous week.

Sony’s gain in viewership at 362 million TVTs this week saw the channel climb up to the fifth position displacing Sab TV. The channel had recorded gross viewership of 313 million TVTs in the previous week.

Sab TV slipped a notch to the sixth position, garnering 273 million TVTs in Week 13, as against 326 million TVTs in the previous week.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.