As per the viewership data sourced from TAM subscribers for Week 12 (March 18-24) of 2014, all the major GECs lost viewership.
Star Plus continued to be at number one with 629 million TVTs, as compared to 727 million TVTs in Week 11.
Zee TV was placed second with 489 million TVTs. The channel had recorded 501 million TVTs in Week 11.
Colors occupied the third spot with 468 million TVTs, a marginal dip from 466 million TVTs recorded last week.
Life OK was at number four with 396 million TVTs, as opposed to 361 million TVTs in the previous week.
Sab TV was at number five with 326 million TVTs. The channel had recorded 313 miilion TVTs in Week 11.
Sony was at number six with 313 million TVTs, as opposed to 291 million TVTs in the previous week.