Top Story

e4m_logo.png

Home >> Media - TV >> Article

Week 11 ratings: Star Plus and Colors gain viewership.

22-March-2014
Font Size   16
Share
Week 11 ratings: Star Plus and Colors gain viewership.

As per the viewership data sourced from TAM subscribers for Week 11 (March 11-17) of 2014, for CS4+ HSM markets, Star Plus continued to be above the 700-mark, while Colors saw a substantial jump in viewership.

Star Plus continued its dominant streak with 727 million TVTs as compared to 717 million in Week 10.

Zee TV was at number two with 501 million TVTs as compared to 528 million TVTs in Week 10.

Colors, which was placed third, garnered grow viewership of 466 million TVT. This was a significant jump from the 435 million TVTs gained in Week 10.

Life OK was at fourth position with 361 million TVTs as opposed to 373 million TVTs in Week 10.

SAB TV was at number five with 313 million TVTs as compared to 305 million TVTs in Week 10.

Sony was at number six with 291 million TVTs. This was a dip from 301 million TVTs in Week 10.
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends