As per the TVT data sourced from TAM subscribers for Week 1, (December 31, 2013-January 6, 2014) of 2014, all major GECs continued to register growth in viewership, except Colors, Life OK and Sony Entertainment TV, which saw degrowth.
Star Plus has started the year in the leadership position, garnering 647 million TVTs, up from 606 million TVTs in Week 52 of 2013.
Colors, too, retained its second position. However, the channel lost viewership in Week 1 of 2014 as opposed to garnering the steepest growth in viewership in Week 52. The channel received 522 million TVTs in Week 1, as compared to 527 million TVTs in the previous week.
Zee TV registered 449 million TVTs in the first week of 2014, up from 431 million TVTs in Week 52 of 2013.
Sab TV continued to see growth in viewership in Week 1 with gross TVTs of 361 million, as against 330 million TVTs in Week 52. The channel held on to its fourth position for the second straight week.
On the contrary, Life OK saw another marginal dip in its viewership at 323 million TVTs in Week 1 from 324 million TVTs in Week 52.
Sony Entertainment TV, too, saw a dip in its viewership in Week 1, recording gross TVTs of 266 million, as compared to 272 million in the previous week.