Walt Disney acquires rights to air ‘Hanuman’ as mini-series

Walt Disney acquires rights to air ‘Hanuman’ as mini-series

Author | exchange4media Mumbai Bureau | Thursday, Mar 09,2006 8:01 AM

Walt Disney acquires rights to air ‘Hanuman’ as mini-series

Adding another leg to its localisation drive, The Walt Disney Company (India) has acquired the rights from Sahara One Motion Pictures through their assignee Percept Picture Company (PPC) to showcase ‘Hanuman’, India’s biggest animation blockbuster, in eight episodes.

This tie-up marks the first-ever mini-series presentation of this trend-setting local animation feature on any TV channel. The theatrical release of the movie garnered unprecedented success at the box office. The movie also received rave reviews from the trade fraternity and critics alike.

Nachiket Pantvaidya, Director Programming and Production, Walt Disney Television-International India, said, “Showcasing great local content is an important pillar of our localisation strategy. ‘Hanuman’ boasts of a truly superlative story with splendid animation featuring an Indian superhero from mythological tales that every Indian kid has been brought up on. The title showcases values like friendship, family, fun and righteousness, demonstrating a perfect match with Disney brand values. We are extremely excited to bring ‘Hanuman’ as a mini-series for the first time ever on Indian television screens exclusively for Disney Channel viewers.”

“The title is an inspirational yet action packed treat that contemporary Indian kids can enjoy with their parents. Showcasing the title as episodes on Disney Channel will propel our strong local content offerings to the next level,” he added.

Tags: e4m

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