VSNL is ready with its teleports in Mumbai and Delhi and is wooing broadcasters to avail the uplinking facilities in these two cities. The uplinking fee will be around Rs 15 lakh a month per channel.
VSNL plans to set up a teleport in Calcutta in the next phase. It already runs an uplinking centre in Chennai, but lost business to regional television channels like Sun TV, who have set up their own facilities in the southern region.
VSNL has an arrangement with Thailand-based Thaicom to get broadcasters from that satellite to migrate to the uplinking facilities set up by the company in India. The combined service will mean that TV channels will use Thaicom’s space segment, while shifting their uplinking to VSNL’s centres.
The uplinking fee will be around Rs 15 lakh a month per channel. The playout and other facilities will come at an additional expense. Broadcasters can also get linked to the VSNL uplinking centre through optical fibre.
According to company sources, the pricing will be per channel and not per carrier. Several broadcasters on Thaicom are of opinion that they would find it an advantage to uplink from India, if the priced competitively. The process is expected to take another two months, as broadcasters will have to get clearance from the information and broadcasting ministry.
Several regional TV channels based in Mumbai are on the Thaicom satellite. VSNL will have an edge to get them as customers through the agreement with Thaicom.
VSNL is also targeting north Indian channels by setting up a teleport in Delhi. Though Essel-Shyam and Jain TV have set up uplinking centres, broadcasters may find VSNL a neutral platform. However, major broadcasters like Star and Sony may find it commercially unviable to use a facility created by VSNL, as they have several channels.
Source: Financial Express