Fashion jewellery brand Voylla has co-launched a new jewellery brand Navrang in partnership with Viacom18 Consumer Products. This is just the 1st step towards bringing the brand closer to its audiences through Colors branded products in the market. The jewellery line available through Voylla’s website , app, and 90+ retail stores across India.
There is a huge overlap in target audience of both the brands, comprising of women who are rooted in tradition but are playing modern roles. This amalgamation of the most popular hindi entertainment channel and most admired fashion jewelry brand will create a significant dent in this Rs 18,000 cr market. Colors’ protagonists are huge influencers when it comes to styling and accessorizing and Voylla will ensure that these ornaments reach every fan at affordable prices, ranging from Rs 239 – 8499.
Voylla has specially designed every piece of jewelry keeping in mind the story of the show, aesthetical demand, and different demographical styles. One customer might want a sleek pendant which Thapki is wearing but others might want a traditional rani haar Mata Sundari wears. “Navrang” collection will have something for everybody.
According to Vishwas Shringi, Co-Founder, Voylla.com, Voylla was launched with a single aim to make Indian Jewelry reach every nook and corner of our country. “Colors Voylla Navrang Jewelery is our way of connecting with every woman and bridge the gap of need and desire by presenting unique designs at very affordable prices. We expect to touch more than a million customers this festive season via this collection. We are very excited about this partnership with Viacom18 Consumer Products, as the name of the brand suggests, “Navrang” will bring new Colors to our customers, in hues of gold and silver, the trendiest of designs at unbeatable prices.”