Top Story


Home >> Media - TV >> Article

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

Font Size   16
VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

The tenth season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions, according to BARC India’s Week 15 (April 8–14, 2017). Sony MAX took over Sun TV (in second spot) with a 14.5 per cent growth over the latter in India. The previous week it was in the second spot with 853 million impressions.

As per the data provided by the official broadcaster, VIVO IPL 2017 had a cumulative reach of 295 million viewers across 13 matches, ‘making it the highest ever cumulative reach across 10 years of VIVO IPL.’

It also mentioned that the tournament had a greater stickiness this season with a 41 per cent growth in time spent from 48 minutes to 67 minutes across the first 13 matches.

Viewership of VIVO IPL on SONY SIX has grown by 81 per cent over last year across 13 matches. The growth seen across the entire sports cluster (SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD) is 49 per cent over last year according to the data provided by broadcaster.

As per BARC ratings (All India 2+) the tournament for matches 4 to 13, between April 8 and 14, raked in 23.1 million impressions. It saw a 34 per cent growth compared to the previous season, which got 17.2 million impressions (All India 4+). The match between Sunrisers Hyderabad and Mumbai Indians on April 12 fetched the highest ratings of 29 million impressions. 

Last week, VIVO IPL’s first three matches saw a significant growth of 40 per cent in impressions from the last season to the current one.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.