The tenth season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions, according to BARC India’s Week 15 (April 8–14, 2017). Sony MAX took over Sun TV (in second spot) with a 14.5 per cent growth over the latter in India. The previous week it was in the second spot with 853 million impressions.
As per the data provided by the official broadcaster, VIVO IPL 2017 had a cumulative reach of 295 million viewers across 13 matches, ‘making it the highest ever cumulative reach across 10 years of VIVO IPL.’
It also mentioned that the tournament had a greater stickiness this season with a 41 per cent growth in time spent from 48 minutes to 67 minutes across the first 13 matches.
Viewership of VIVO IPL on SONY SIX has grown by 81 per cent over last year across 13 matches. The growth seen across the entire sports cluster (SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD) is 49 per cent over last year according to the data provided by broadcaster.
As per BARC ratings (All India 2+) the tournament for matches 4 to 13, between April 8 and 14, raked in 23.1 million impressions. It saw a 34 per cent growth compared to the previous season, which got 17.2 million impressions (All India 4+). The match between Sunrisers Hyderabad and Mumbai Indians on April 12 fetched the highest ratings of 29 million impressions.
Last week, VIVO IPL’s first three matches saw a significant growth of 40 per cent in impressions from the last season to the current one.