Top Story

e4m_logo.png

Home >> Media - TV >> Article

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

21-April-2017
Font Size   16
Share
VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

The tenth season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions, according to BARC India’s Week 15 (April 8–14, 2017). Sony MAX took over Sun TV (in second spot) with a 14.5 per cent growth over the latter in India. The previous week it was in the second spot with 853 million impressions.

As per the data provided by the official broadcaster, VIVO IPL 2017 had a cumulative reach of 295 million viewers across 13 matches, ‘making it the highest ever cumulative reach across 10 years of VIVO IPL.’

It also mentioned that the tournament had a greater stickiness this season with a 41 per cent growth in time spent from 48 minutes to 67 minutes across the first 13 matches.

Viewership of VIVO IPL on SONY SIX has grown by 81 per cent over last year across 13 matches. The growth seen across the entire sports cluster (SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD) is 49 per cent over last year according to the data provided by broadcaster.

As per BARC ratings (All India 2+) the tournament for matches 4 to 13, between April 8 and 14, raked in 23.1 million impressions. It saw a 34 per cent growth compared to the previous season, which got 17.2 million impressions (All India 4+). The match between Sunrisers Hyderabad and Mumbai Indians on April 12 fetched the highest ratings of 29 million impressions. 

Last week, VIVO IPL’s first three matches saw a significant growth of 40 per cent in impressions from the last season to the current one.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India