Vissa has lined up fresh programming starting May 04 to boost its viewership. The host of new programmes to be launched from the first week of May 04 includes programmes in different genres like soaps, comedy, music, films and a special event for kids.
The new slew of programs include Aathmabandhuvu, a daily soap featuring the old time Tollywood star Krishna, who has to his credit more than 300 films where he features as a hero. The story is based on the award-winning novel, Pushyami, serialized by popular writer Swamy. The serial is directed by Vijaya Nirmala (Guinness book record holder for maximum number of films by a female director), and is produced by Tantra Media (a division of Mudra Communications). This serial is scheduled for telecast from May 3, 04 between 8.30 & 9.00pm on weekdays. Yet another program is Gudigantalu, which is a daily soap that has a mix of ingredients like melodrama, pathos, action and humour. Hansa Vision, Chennai, is producing the serial. This serial will be telecast from May 3, 04 between 8:00 & 8:30pm. Take It Easy is a comedy show having four different segments, which will showcase the featuring artist’s talent as a performer, mimicry artist and comedian. The programme is scheduled for telecast from May 3, 04 between 10.00 & 10.30pm. Raagam Sangeetham is a programme that promotes the classic form of Carnatic Music. The show will feature the best talents from all over the state of AP with popular Carnatic musicians honoured as special guests. This programme is scheduled for telecast on Saturdays between 8.30 and 9.00 pm starting from May 1, 04.
Vissa is also planning a film festival for kids during the last week of April 04. It will be a weeklong event under the banner of Balala Chithrotsav. A few select English titles will be screened free of cost, as a treat for the kids, in a chosen cinema hall in Hyderabad.
Speaking of Vissa’s film library, R. Radhakrishnan, Vice President, Vissa Television, said, “We have added another 250 films to our collections raising the strength of our film library to about 400 films. We are also introducing a new slot for premiere films on Fridays at 20:00 hrs starting from May 7, 04.” In addition to that from May 1, 04, each day a film will be telecast in the afternoon slot at 14:00 hrs.
Talking about promotional plans, Radhakrishnan, said, “Cross media promotions have been finalised to promote all new programmes. However, there are special and innovative plans to promote the serial Aathmabandhuvu.”
The special plans include, a sampling of four to five episodes of the serial by about 20000 people through ground events. The musical events to be conducted in towns like Vijayawada, Vizag, Tirupati and Nellore will feature play back singers and movie stars performing on stage interspersed with screening of the serial. The former superstar, actor Krishna, the hero of the serial will be present at the venue along with his co-artists. There are contests on ground and on television to boost the viewership of the programme.