Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vikram Tanna steps down as SVP - Product & Revenue Strategy, Star India

18-January-2017
Font Size   16
Share
Vikram Tanna steps down as SVP - Product & Revenue Strategy, Star India

Vikram Tanna, Senior Vice President - Product & Revenue Strategy, Star India, has stepped down from his role. He was Product & Revenue Strategy Head at Star India, managing the Hindi movies and music and regional Hindi-speaking markets (West Bengal and Maharashtra) business. Highly-placed sources confirmed this news to exchange4media.

Prior to joining Star India, Tanna was working as the Revenue Head - Channel V & Star Digital and Business Head - V Events, and with Zapak Digital Entertainment Limited as Vice President.

Tanna has completed his MBA from University of Mumbai and Executive Education Program from Indian School of Business.

 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey