Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vijay TV to woo techies with music competition-based show ‘Paadum Office’

24-November-2007
Font Size   16
Share
Vijay TV to woo techies with music competition-based show ‘Paadum Office’

After leaving a mark in thousands of cable and satellite households in Tamil Nadu with some path-breaking format shows like ‘Kalaka Povathu Yaaru’, ‘Super Singer’ and ‘Jodi No. 1’, Vijay TV, the Tamil entertainment channel from the STAR India, is out to woo audiences from an IT background with ‘Kumaran Silks Paadum Office’. This music competition-based show will premiere on November 24, and will be aired every Saturday at 7 pm.

According to Vijay TV officials, leading IT and BPO companies such as CTS, TCS, ABN AMRO, Infosys, etc. have already enrolled themselves for the contest. The criterion for enrolment is some knowledge in Carnatic and light music. Apart from showing the actual competition on stage, the show also will have snippets of the rehearsal sessions backstage.

The channel has roped in some popular faces from the Tamil film industry as judges, including music composer Joshua Sridhar.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education