After leaving a mark in thousands of cable and satellite households in Tamil Nadu with some path-breaking format shows like ‘Kalaka Povathu Yaaru’, ‘Super Singer’ and ‘Jodi No. 1’, Vijay TV, the Tamil entertainment channel from the STAR India, is out to woo audiences from an IT background with ‘Kumaran Silks Paadum Office’. This music competition-based show will premiere on November 24, and will be aired every Saturday at 7 pm.
According to Vijay TV officials, leading IT and BPO companies such as CTS, TCS, ABN AMRO, Infosys, etc. have already enrolled themselves for the contest. The criterion for enrolment is some knowledge in Carnatic and light music. Apart from showing the actual competition on stage, the show also will have snippets of the rehearsal sessions backstage.
The channel has roped in some popular faces from the Tamil film industry as judges, including music composer Joshua Sridhar.