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Vijay TV to go in for total revamp

02-June-2004
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Vijay TV to go in for total revamp

The Tamil channel Vijay TV, which is part of the Star network, has decided to go in for a complete revamp of its programming content. The channel, which so far had no definite focus, is now looking at having a good mix of reality shows and serials.

Speaking to FE, Mr Suresh Iyer, Vijay TV, head, programming, said, "our programming style in future will focus on generating a strong mix of serials and reality shows. Vijay TV will continue to have three to four serials while increasing its focus on other areas like reality shows, thereby giving the viewer more choice and variety. In fact, the idea is to split our prime time slot equally between the two categories."

He added, "we do not fear losing our audience to other channels who telecast serials during their prime time slot since the target audience for both serials and reality shows continues to be the women's segment. In fact, we have decided to keep the theme of the reality shows centered around social issues. In addition to this, we will have another kind of reality show which will be more like a fun-oriented game show."

Also, the channel is re-launching its immensely popular reality show `Kadhai Alla Nijam' which dealt with real life issues. "We had taken the show off-air for some time since every reality show needs a break to re-invent itself. The show, which will be re-launched in about three months time, will continue to have the same look and feel. The only difference is that this time around the show will be more solution driven," said Mr Iyer.

With regard to news, Vijay TV, which had recently ended its arrangement with NDTV for the evening news bulletin, has decided to stay away from telecasting a news bulletin. "Our focus is on entertainment and we do not feel the need to have a news bulletin. We want to remain an entertainment channel and therefore we do not want to target the news audience," he added.

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