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Vijay TV shifts focus to fiction again

21-September-2010
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Vijay TV shifts focus to fiction again

After successfully experimenting with various non-fiction shows during prime time and non-prime time, Vijay TV, the Tamil GEC from Star Network, has again set its eyes on fiction by launching an array of new shows during prime time.

The first show to be launched was ‘Maharani’, which captures the life of two orphans, who were best of friends once but turn bitter enemies later on. The show has been consistently delivering good numbers and has set the ball rolling for others to follow.

Post ‘Maharani’, Vijay TV had launched another show called ‘Yam irukka Bayam yean’, a spiritual thriller. Having stabilised the 7-8 pm weekday prime time, Vijay TV came up with its third fiction show, ‘Mahan’, a mythological serial that talks about the birth, the calling, the sacrifices, and the life of sages. The series covers the lives of saints like Guru Sri Ragavendrar and others. ‘Mahan’, being aired at 6.30 pm, is the follow-up to the successful mythological series ‘Saibaba’, which had a very good run.

The strengthening of the fiction band was completed with the launch of ‘Meera’ and ‘Yen peyar Meenatchi’ last week in the 8-9 pm band, thereby creating a good mix of genres like mythology, supernatural thriller and intense family drama. The weekday prime time now consists of five fiction shows that occupy the 6.30-9 pm block. That apart, Vijay TV is constantly exploring newer time bands in the afternoon and late prime time for positing fiction shows.

Speaking about the new launches K Sriram, General Manager, Vijay TV, said, “We have done a lot of groundwork in understanding the psychographic profiles of women across Tamil Nadu, conducted focus group studies and have discussed numerable storylines before launching the fiction shows, and it is very encouraging to note that the band is gaining momentum and we hope to keep building on the same.”

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