Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vijay TV sets the pace, goes pay

19-August-2002
Font Size   16
Share
Vijay TV sets the pace, goes pay

Vijay TV has shifted from a free-to-air to a pay channel, setting the trend for pay TV in the southern regional language markets. STAR’s recently-acquired Tamil language channel has thus pre-empted Sun Network, which had announced plans to convert Gemini TV and Sun TV into pay channels.

Vijay TV was encrypted on Thaicom-3 from midnight August 4, making it the first regional channel in the southern region to go pay. Sun Network has a presence in all the southern states but wants to initially go pay in the Telugu and Tamil language markets.

Vijay TV is priced at Rs 9.50 per subscriber. STAR has informed cable operators that the authorized decoders are available all over Tamil Nadu. The company claims that around 1,000 multiple system operators’ (MSOs) and cable operators have been seeded with STAR’s IRDs.

For a channel, which is way behind Sun TV in Tamil Nadu, Vijay TV may find the going tough. Besides, Sun Network controls the cable distribution in Tamil Nadu through a company, Sumangali Cable Vision. According to sources, as the leader is still a free-to-air channel, it will be difficult for Vijay TV to convince cable operators and consumers to pay for it. The move may put Hathway Cable & Datacom, where STAR has a 26 per cent stake, in a fix as the MSO has a “working truce” with Sumangali Cable Vision in Tamil Nadu. Sun’s cable arm may be reluctant to pay for Vijay TV and will look at opportunities where it can drop it.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve