Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vijay TV launches weekday comedy programming

15-July-2004
Font Size   16
Vijay TV launches weekday comedy programming

Vijay TV is due to launch a string of comedy weeklies, which will commence at 9 pm across the week from Monday to Thursday from July 19. The channel has roped in some popular names in the comedy industry to anchor these shows.

Kovai Sarala the popular comedian of the big screen is scheduled to make her first television appearance. ‘Sakkalakala Sarala’, the show hosted by Kovai Sarala is a mono-act comedy, interlaced with popular comedy movie scenes. This show will be on air from July 22 onwards every Thursday at 9 pm. ‘Idhu Eppadi Irukku’ is a standup comedy that ridicules the histrionics and filmi “ishtyles”. The show is a mockery on how emotion is depicted by different stars over the ages and presents the illogical and supposedly serious clips in a comic fashion interlaced with film clips. Bosskey, a popular television comedian and stand up artist, hosts this show. This would be aired every Monday at 9 pm from July 19.

‘Kadavul Pathee Mirugam Pathee’ is an innovative film review based on humour with impersonations of angel, the devil and the mortal film buff acting as the moderator between the two. The show is backed with a humorous script, high impact animation/VFX and impersonated by Nandoo, a popular television host and theatre personality. This is aired every Tuesday at 9 pm. ‘Lollu Sabha’ the re-enactment of some of the popular scenes from films will be aired on Wednesdays at 9 pm. The ‘Lollu Sabha’ Team includes Santhanam of Sagalai Vs Ragalai fame along with Swaminathan, Manohar and Uday.

Vijay TV continues its experimentation with different programming formats and genres and the new launches are expected to be the start of a revamp.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...